Southern Living Licensing Branding

Commonly known for their magazine popularity, Southern Living ventured into new business and needed a brand revamp to go with it. Thus, a logo system — inspired from the company’s original mark and new endeavors — was conceived. Each mark draws inspiration from its unique subject matter (hotel, garden, home, and kitchen) while working as a unified system under the Southern Living name.

ROLE: DESIGNER
TEAM: SHANNON HARRIS (SENIOR AD)