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Books-A-Million Curators Club

Visual concept exploration that brings awareness to Books-A-Million's expert buyers. Strategy also involves social media and interactive initiatives to strengthen Books-A-Million's customer loyalty while serving as a content and recommendation base for current and future customers alike.

ROLE: DESIGN LEAD / ILLUSTRATOR
TEAM: SHANNON HARRIS (SENIOR AD), KAMMIE KASTEN (CONTENT STRATEGIST)

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