Invest in What's Next
CollegeCounts campaign reminds people that Alabama’s 529 Fund isn’t simply about saving money; it is a smart and meaningful opportunity to make an investment in their loved-one’s futures. Invoking print collateral played a part of a larger strategic development, which inspires communal investment in the next generation — The Next Generation of Us.
ROLE: DESIGN LEAD
TEAM: AARON GRESHAM (CD), BILLY IVEY (CW)